About
You are handing someone your numbers. Here is who catches them.
Most agency owners came up through creative, not finance. The useful thing to know is who does the work and what qualifies them to.
Chartered accountants who open the ledger
Behind Aprecity are more than 25 combined years of accountancy practice, carrying FCCA and ACCA credentials. Both are chartered certified qualifications, earned through a full examination track and years of practice after it.
Compliance work stops at clean books and a filed return. Strategy work stays in the model and never opens the ledger. Agency money goes missing in the gap between those two, and that gap is where this practice sits.
That is the whole argument for one team. The person telling you which client to reprice is the person who produced the number. The same team then files the return off the same books.
Aprecity Consultants LLC is not a public accounting firm and does not offer services requiring a public accountancy license.
What you get
What lands, month after month
Profit by client, every month
Which accounts earn, which the rest of the book carries, and what each one really bills per hour worked. Most agencies have never seen this.
A 13-week cash forecast
Updated weekly, so you know six weeks out whether payroll clears without touching the credit line.
Pricing built on delivery cost
Retainers repriced on what the work costs now, with the margin shown after the change rather than guessed at before it.
Reporting a raise can open with
Clients have gone through funding rounds on these numbers. Diligence is shorter and cheaper when the reporting already stands up.
Books closed by the 5th
The same team keeps the ledger, so the CFO read is never waiting on someone else to finish reconciling.
Returns filed off closed books
No document hunt in April, because nothing is being reconstructed. The year was already current.
How the work runs
Three things you can hold us to
You speak to whoever read your accounts
Your question goes straight to the person who closed your month, and they answer it themselves.
Problems reach you before they land
If a number is moving the wrong way, you hear it from us first. Cash tightening in six weeks reaches you while there is still time to act on it.
Straight answers, including the unwelcome ones
If a retainer is losing money we say so plainly. If a good bookkeeper would fix your problem, we say that instead of selling you CFO work.
The people
Who leads your account
Three chartered accountants lead the practice, and one of them leads your account every month. It is worth knowing which of them reads your numbers.
Behind them is the wider team that keeps books current, prepares returns and builds the reporting. That is what makes a close by the 5th possible rather than aspirational.
Next step
See whether this is a fit
A call is 20 minutes and you will get a straight answer on whether your numbers need this or whether a good bookkeeper is enough.