Skip to content

Leadership

The person who reads your accounts is the person who answers.

Three chartered accountants lead the practice, and one of them leads your account. Ask whoever closed your month why a number moved, and they answer.

  1. ( 01 )
    Mohammad Azam, Founder & CEO

    Mohammad Azam FCCA

    Founder & CEO

    Founded the practice and still reads client accounts himself. FCCA is the fellowship grade of the chartered certified qualification, which takes years of practice beyond the exams to hold.

  2. ( 02 )
    Asad Riaz, Managing Partner & Fractional CFO

    Asad Riaz ACCA

    Managing Partner & Fractional CFO

    Runs the CFO engagements, from profitability by client through to investor-ready reporting for a raise. If you are repricing a retainer or sizing the next hire, this is the person on the call.

  3. ( 03 )
    Syed Faheem Basit, Fractional CFO & Business Analyst

    Syed Faheem Basit ACCA

    Fractional CFO & Business Analyst

    Builds the models behind the pricing and hiring calls, and the reporting that makes them readable. Utilisation, effective hourly rate and the 13-week cash forecast come from here.

And the team behind them

Those three lead the practice and every engagement in it. Behind them is the wider team that keeps books current through the month, prepares returns, and builds the reporting packs that land by the 5th.

That is what makes the close date possible. Three people doing all of it themselves could not hold a close by the 5th, month after month, across every client.

What does not change is who owns your account. One of the three above leads it, reads it before it reaches you, and answers when you ask why a number moved. You do not get handed down a chain.

FCCA and ACCA are chartered certified accountancy credentials. Aprecity Consultants LLC is not a public accounting firm and does not offer services requiring a public accountancy license.

Next step

Talk to one of them

A call is 20 minutes with someone who will be doing the work, not a salesperson booking it in.