Frameworks you can run yourself, today, for nothing.

How to calculate your agency's effective hourly rate

6 min read

Your effective hourly rate is the total fee on an account divided by every hour your team put into it. It is almost always lower than your rate card, and the gap between the two is what scope creep costs you. Here is how to work it out in an afternoon.

The scope creep audit: a 15 minute check on your last three projects

5 min read

Scope creep does not show up as a line on your P&L. It shows up as a margin that quietly fell and nobody can explain. This audit compares scoped hours against delivered hours on three finished projects, and usually finds the leak in one sitting.

Why a large client's procurement team cares about your books

5 min read

Above a certain contract size, winning work stops being a pitch decision and becomes a procurement one. A vendor onboarding check looks at whether your business is stable enough to deliver for two years. Weak financial records lose deals that the creative already won.